This project was an exercise in exploring brand identities and pursuing a visual narrative. Partnered with designer, Esmeralda Benavidez, we sought to rebrand the Los Angeles Metro with the intent to increase ridership. We decided to focus on rebranding The Metro under the pretense of wanting to make it feel safer and more welcoming.

Creative Brief: "We want to help the Metro appeal to all individuals, acknowledging that their customers come from a variety of circumstances. The new campaign gives back to  their riders, while providing an opportunity to become familiar with the recreational opportunities and resources available within the areas they are traveling through."